Toys"R"Us Bricktober Sweepstakes – Win a $1,000 LEGO Prize Pack!

Open For:20 Days

Entry Type : Multiple

Prize Type : Gift

Total ARV : $1.7K+

50 United States & DC

Start Date: October 1, 2025 End Date: October 31, 2025 Draw Date: November 3, 2025 Posted Date: October 11, 2025

Difficulty Level : Very Easy ( 1 out of 5 )

Bricktober is BACK — and it’s bigger, bolder, and brickier than ever! This year, Geoffrey the Giraffe is making dreams come true with the return of everyone’s favorite LEGO® celebration. The Toys"R"Us Bricktober Sweepstakes gives builders of all ages the chance to win a $1,000 curated LEGO® Prize Pack, filled with exclusive sets and creative must-haves for the ultimate fan.

Join the fun by following @toysrus on Instagram, liking the official sweepstakes post, and tagging a friend who loves to build. Want to double your chances? Share the post to your Story and tag @toysrus for an extra entry! It’s time to showcase your creativity, team spirit, and love for all things LEGO®.

But that’s not all—every Sunday, a new Bricktober build theme will be revealed, giving you even more chances to stack up prizes. Post your themed builds for a shot at exclusive LEGO rewards throughout the month.

Whether you’re a lifelong builder or just rediscovering your inner child, this is your moment to celebrate imagination, color, and creativity—Toys"R"Us style. Let’s make this Bricktober one for the books!

Limit: Up to six entries are permitted per eligible person. The minimum age required to enter the giveaway is 18.

How to Enter in Toys"R"Us Bricktober Sweepstakes:

Visit @toysrus on Instagram and locate the official Sweepstakes post.
To enter:

Follow @toysrus on Instagram.
Like the Sweepstakes post.
Comment on the post and tag one friend.
You will receive one entry into the Sweepstakes.

Toys"R"Us Bricktober Sweepstakes Additional Entries:

Share the Post

Share the Sweepstakes post to your Instagram Story with the hashtags #Bricktoberbuild and #Sweepstakes, and tag @toysrus. You’ll receive one additional entry.

Weekly Build Challenges

Each Sunday (October 5, 12, 19, and 26, 2025), Toys“R”Us will announce a Build Challenge on Instagram.

Build your creation, take a photo, and share it to your Instagram Story with #Bricktoberbuild and #Sweepstakes, tagging @toysrus and @lego.
Each completed Build Challenge earns one additional entry (up to four total).
Weekly Build Challenge Prizes will also be awarded from these entries.

Bricktober Sweepstakes Build Challenge Schedule:

Announcement Date	Completion Deadline
October 5, 2025	October 10, 2025
October 12, 2025	October 17, 2025
October 19, 2025	October 24, 2025
October 26, 2025	October 31, 2025