Heineken Summer of Style Giveaway: Win Limited-Edition Merch Designed by Tad Carpenter

This summer, elevate your vibe with the Heineken Summer of Style Giveaway, where bold design meets laid-back cool. Heineken has teamed up with renowned designer Tad Carpenter to bring you an exclusive collection of limited-edition merch that's all about sunshine, swagger, and signature style.

From a sleek sling bag perfect for summer adventures to a vibrant beach towel made for chill days by the waves, every item in this collection is crafted with creativity and edge. You could even score a custom skateboard, a breezy tote, or a cooler that’s as stylish as it is functional — not to mention the ultimate prize: a one-of-a-kind paddle board designed to turn every ride into a statement.

Whether you're soaking up rays, hitting the boardwalk, or just looking to turn heads at the next backyard hang, this giveaway has you covered. It’s more than just merch — it’s a celebration of individuality, summer energy, and iconic Heineken flair.

So don’t miss your shot at making waves with Heineken. Enter now and bring home a piece of summer style designed to stand out — just like you.

Limit: Each eligible entrant can get one sweepstakes entry during the promotion period, but they can play instant win game daily. The minimum age required to enter the giveaway is 21.

How to Enter in Heineken Summer Giveaway:

QR Code/Website Entry (Instant Win + Grand Prize Entry):

Scan the QR Code on promotional point-of-sale signage using your mobile device, or directly visit www.Heineken.com/us/en/promos/summerofstyle. Follow the on-screen instructions to complete the online registration.

Social Media/Banner Ad Entry (Grand Prize Only):

Find a Heineken “Summer of Style” promotional post or sponsored ad on social media (e.g., Facebook, Instagram, or Twitter) or a banner ad on the web. Follow the directions to comment or click through to submit your entry.

Email Referral Bonus Entry (Bonus Grand Prize Entry):

If you received a direct invite from Heineken via email, you may share your egistered email address with friends or family. When an invited person registers using your referral email, and you’ve also registered yourself, you’ll receive one bonus entry.

Heineken Sweepstakes Winner Selection: 

Heineken Sweepstakes prize winners will be selected randomly on or about 8/1/2025. 

Heineken Summer of Style Giveaway Prizes:

Grand Prizes (3 Total)

3 winners will receive a Heineken Summer of Style merchandise gift pack including:

• Heineken Cooler Sling Bag
• Heineken Mesh Beach Tote
• Heineken Sand Free Beach Towel
• Heineken Skateboard
• Heineken Canvas Tote Bag
• Heineken Cooler
• Heineken Paddle Board

(ARV of each: $1,082)

Instant Win Prizes (552 Total)

Instant Win Prize #1:

72 winners will receive a Heineken Cooler Sling Bag. (ARV of each: $95)

Instant Win Prize #2:

72 winners will receive a Heineken Mesh Beach Tote. (ARV of each: $30)

Instant Win Prize #3:

97 winners will receive a Heineken Sand Free Beach Towel. (ARV of each: $25)

Instant Win Prize #4:

47 winners will receive a Heineken Skateboard. (ARV of each: $100)

Instant Win Prize #5:

247 winners will receive a Canvas Tote Bag. (ARV of each: $7)

Instant Win Prize #6:

17 winners will receive a Heineken Cooler. (ARV of each: $125)