HEINEKEN Takeoff for Kickoff Sweepstakes: Win a $10,000 European Football Trip [21 Winners]

Picture yourself heading to Europe with two guests for an international professional football game, with airfare, hotel accommodations and extra travel and ticket value included. The HEINEKEN TAKEOFF FOR KICKOFF SWEEPSTAKES offers one Grand Prize worth up to $10,000 plus 20 football-viewing e-gift card prizes. Choose your preferred destination and enter for your chance to take kickoff overseas.

Limit

• Limit one entry per person per day, except for eligible referral bonus entries.
• Maximum one prize per person, email address or household during the entire Sweepstakes period.
• HEINEKEN USA Inc. also limits prize awards to one prize per individual, household, street address and/or email address during any six-month period across its promotions.
• Entrants must be at least 21 years old at the time of entry.
• Open only to legal residents of the 50 United States and the District of Columbia.

How to Enter -HEINEKEN Takeoff for Kickoff Sweepstakes

Online Entry:

• Scan the QR code on applicable point-of-sale signage or visit http://www.heineken.com/us/en/promos/fallfootball.
• Follow the on-screen instructions to complete and submit your entry.
• Select your preferred Takeoff for Kickoff destination from the available locations: Berlin, Dublin, London, Madrid, Munich or Paris.

Social Media or Web Banner Entry:

Find a HEINEKEN Takeoff for Kickoff Sweepstakes post, sponsored advertisement or web banner advertisement on Facebook, Instagram or X and follow the instructions to comment or click where indicated to complete and submit an online entry.

Bonus Referral Entries:

Eligible entrants who received a direct email invitation from HEINEKEN may invite personally known eligible friends or family members to enter. The referring entrant receives one bonus Grand Prize entry for each eligible invited person who completes registration and submits the referring entrant's valid referral email address. The referring entrant must already be registered and have submitted an online entry.

Random Drawing

Five potential First Prize winners will be selected in random drawings on or about 10/01/2026, 11/01/2026, 12/01/2026 and 01/11/2027, for a total of 20 potential First Prize winners. The potential Grand Prize winner will be selected in a random drawing on or about 01/11/2027.

Potential winners will be contacted by telephone and/or email. If a potential winner cannot be reached within 48 hours of the first notification attempt, the prize may be forfeited and an alternate winner selected. Required eligibility, liability/publicity and tax documents must be returned within three days of notification.

Prizes - HEINEKEN Takeoff for Kickoff Sweepstakes

Grand Prize

• Number of winners: 1.
• A trip for the winner and two guests, each age 21 or older, to the winner's choice of an available European destination to attend an international professional football game during the 2027 regular season.
• Scheduled destination options include Berlin, Dublin, London, Madrid, Munich or Paris, subject to Sponsor's designation and change.
• Round-trip coach-class airfare for three.
• Three nights of hotel accommodations for three people in two rooms.
• One $500 travel stipend awarded as a gift card or prize check.
• One $1,500 gift card from a Sponsor-designated ticket service provider.
• Individual ARV: up to $10,000.

First Prizes

• Number of winners: 20.
• Each winner receives one $100 e-gift card from a Sponsor-designated provider toward a football-viewing subscription or service of the winner's choice.
• Individual ARV: $100.
• Category ARV: $2,000.

Total ARV of All Prizes: $12,000.