Hardee’s Meemaw Contest: Win $65,000 and Become the Hardee’s Meemaw Brand Ambassador

Celebrate the grandmother whose warmth, humor, personality, and love for Hardee’s make her unforgettable. The Hardee’s Meemaw Contest will award one winning Meemaw a $65,000 check, along with the opportunity to become the Hardee’s Meemaw Brand Ambassador. Share her story and give her a chance to shine as America’s next Hardee’s Meemaw.

Limit.

• Multiple entries are permitted when every submission is unique and original. Duplicate or mechanically reproduced entries will be disregarded.
• Both the entrant and the nominated Meemaw must be at least 18 years old at the time of entry.
• Open to legal residents of the United States and the District of Columbia, excluding Florida, New York, Rhode Island, and residents of states where restricted or prohibited by law.
• The entrant must obtain permission from the featured Meemaw before submitting her photo, video, name, likeness, voice, or image.

How to Enter - Hardee’s Meemaw Contest.

Free Social Media Entry:

• Create an original photo or video featuring the nominated Meemaw.
• Introduce the Meemaw, explain why she deserves to become the next Hardee’s Meemaw, showcase her personality, and share her genuine connection to Hardee’s.
• Post the original photo or video publicly on Instagram, TikTok, Facebook, X, or Threads.
• Tag @Hardees and include the official hashtag #HardeesMeemaws.
• Keep the submission publicly viewable through the conclusion of the Contest and winner-selection process.

Videos are recommended to be 30 to 90 seconds long and may include interviews, candid moments, storytelling, family footage, or another creative format.

Random Drawing

All eligible entries will be evaluated by a panel of judges selected by the Sponsor. The Sponsor may first choose a group of finalists before selecting one Grand Prize winner.

Entries will be judged equally (20% each) based on the following criteria:

• Authenticity
• Personality & On-Camera Presence
• Passion for Hardee's
• Creativity & Storytelling
• Overall Brand Fit / Potential to Represent Hardee's

Each criterion will be scored on a scale of 1–10, for a maximum total score of 50 points. If a tie occurs, the entry with the highest score in the Overall Brand Fit category will be selected. If a tie still remains, the judging panel will conduct an additional review to determine the winner.

Prizes - Hardee’s Meemaw Contest

Grand Prize:

• 1 winner: The Meemaw selected based on the winning entry receives a $65,000 check.
• The winning Meemaw will also have the opportunity to become the Hardee’s Meemaw Brand Ambassador.
• If she accepts and signs a written promotional agreement with Hardee’s, the ambassador perks include:
  • One $600 Hardee’s Gift Card.
  • Collaboration with Hardee’s to create a Meemaw app-exclusive breakfast meal.
  • A trip to Hardee’s headquarters in Nashville, Tennessee, in September 2026 for a content shoot promoting the meal.
• Total ARV of All Prizes: $65,000.