Cereal’s Biggest Fan Contest – Win $20,000 Cash, an LA Trip & More [505 Winners]

Cereal superfans have a chance to turn their love of a favorite bowl into an unforgettable prize experience. Cereal’s #1 Biggest Fan offers a Grand Prize featuring $20,000 cash, an LA-area trip for two, spending money and a year’s supply of cereal, plus themed runner-up prizes for four General Mills cereal teams. Show off your cereal fandom and make your entry stand out.

Limit

• Limit one (1) Contest entry per person.
• Entrants must be at least eighteen (18) years old at the time of entry.
• Open only to legal residents of the fifty (50) United States and District of Columbia.
• Limit one (1) Mystery Merchandise Gift per person.

How to Enter - Cereal’s Biggest Fan Contest 2026

Online Entry: Visit www.BiggestFanContest.com and complete the entry form with your first and last name, email address, and street address including city, state and ZIP code. P.O. Boxes are not accepted.

• Answer why you are Cereal’s “#1 Biggest Fan” in a Statement of no more than 300 words.
• Select Lucky Charms, Cinnamon Toast Crunch, Reese’s Puffs or Honey Nut Cheerios as your Cereal Team. The selected cereal must be the subject of your Entry and cannot be changed after submission.
• Upload a photo or video showing why you are Cereal’s “#1 Biggest Fan.” Videos must be under 30 seconds and in MP4, MOV, M4V or 3GP format. Photos must be JPEG, PNG, HEIC or PDF and cannot exceed 10MB.
• Check the required boxes confirming agreement to the Official Rules and granting Sponsor the stated rights to use the Statement and photo/video.

The Participant must be the person featured in the photo or video, and the Statement must describe the Participant’s own cereal fandom. The Submission must be original. Artificial intelligence, photo/video editing capture, software, filters and similar mechanisms used to create the Submission are prohibited.

Mystery Merchandise Gift: The first 500 persons to submit an Entry may receive a bucket hat or merchandise item of similar value selected by Sponsor. Receipt requires clicking the Prize Claim box in the winning pop-up notification. Limit one gift per person.

Winner Selection: 

Beginning on or about January 4, 2027, eligible entries will be judged in three stages. Judges selected by the Sponsor and Administrator will first choose the top 25 submissions for each of the four Cereal Teams. The top submissions from each team will then be reviewed by a judging panel, including a cereal influencer/enthusiast, to select one finalist per team. A celebrity endorser selected by the Sponsor will then choose the Grand Prize Winner based on the highest overall score.

Entries will be judged on:

• Degree of Cereal Fandom and Spirit (40%)
• Creativity and Originality (35%)
• Visual Impact of Photo/Video and Overall Effort (25%)

In case of a tie, the highest score in Degree of Cereal Fandom and Spirit will determine the winner. Potential winners will be notified by email beginning on or about January 13, 2027, and must accept the prize and complete required documents within three (3) business days. Failure to respond may result in disqualification.

Prizes – Cereal’s #1 Biggest Fan Contest

Grand Prize (1 Winner):

• $20,000 cash prize awarded as a check.
• Trip for winner and one (1) guest to an exclusive party in the Los Angeles, California area on 02/12/2027.
• $1,000 spending money awarded as a check.
• One-year supply of winner’s choice of General Mills cereal, awarded as $500 cash.

ARV: $28,500.

Lucky Charms Runner-Up Prize (1 Winner):

• Pot O’ Gold featuring two (2) one-ounce karat gold bars.
• Trip for winner and one (1) guest to the exclusive Los Angeles-area party on 02/12/2027.
• One-year supply of Lucky Charms cereal, awarded as $500 cash.

ARV: $17,000.

Cinnamon Toast Crunch Runner-Up Prize (1 Winner):

• Cinnamon Toast Crunch fan room package including a big-screen television, chair, table, Pop-a-shot game, pillows, rug, mini refrigerator, and Cinnamon Toast Crunch merchandise.
• Trip for winner and one (1) guest to the exclusive Los Angeles-area party on 02/12/2027.
• One-year supply of Cinnamon Toast Crunch cereal, awarded as $500 cash.

ARV: $16,500.

Reese’s Puffs Runner-Up Prize (1 Winner):

• Custom DJ turntable and sound system including a direct-drive turntable, DJ mixer, and speakers.
• Trip for winner and one (1) guest to the exclusive Los Angeles-area party on 02/12/2027, including limousine transportation.
• $1,500 spending money awarded as a check.
• One-year supply of Reese’s Puffs cereal, awarded as $500 cash.

ARV: $15,000.

Honey Nut Cheerios Runner-Up Prize (1 Winner):

• Honey Nut Cheerios branded hot tub with lawn chairs.
• Trip for winner and one (1) guest to the exclusive Los Angeles-area party on 02/12/2027.
• One-year supply of Honey Nut Cheerios cereal, awarded as $500 cash.

ARV: $12,750.

Mystery Merchandise Gift (First 500 Eligible Entrants):

• First 500 entrants may receive a bucket hat or merchandise item of similar value selected by Sponsor.

ARV: Not disclosed.