Win $50,000 and National Recognition in the AT&T Small Business Contest

What if one bold idea could unlock $50,000, a year of AT&T connectivity, cutting-edge tech, and the national spotlight? The AT&T Small Business Contest 2025 is more than a contest—it's a launchpad for visionaries, risk-takers, and changemakers redefining what it means to run a business in today’s world.

This is your moment to turn hustle into headlines. AT&T is searching for passionate small business owners ready to tell their story, inspire others, and scale their success. Winners will receive $50,000 in funding, a full year of premium AT&T service, a brand-new device, and the unparalleled opportunity to be featured alongside #ShesConnected talent in a branded content spotlight seen across the nation.

Whether you're building an eco-conscious fashion label, developing a game-changing app, or revolutionizing your community through food or tech—your journey deserves the megaphone this contest provides. Elevate your brand. Share your mission. Win the capital, connection, and credibility to level up your entrepreneurial dreams.

Applications close soon. Are you ready to make your story impossible to ignore?

Limit: Only one entry per eligible business is allowed. Entrant must have reached at the age of majoirty in thier province. 

How to Participate in AT&T Small Business Contest:

To enter the Contest, visit att.com/shesconnected during the Contest Period and follow the instructions to either apply for your own small business or nominate another business.

If you are nominating a business, provide your name, contact information, and details about the business and its owner. You’ll also be asked to share in 250 words or less why you are nominating the business. The nominated business owner will be contacted to complete the entry.

If you are applying for your own business, submit two essays (each up to 750 words): one explaining your business’s vision, community impact, and how the $50,000 prize would be used; the second explaining how your business reflects the theme “Connecting Changes Everything.” You’ll also need to provide business and contact information as requested.

AT&T Small Business Contest Judging & Winner Selection:

All eligible entries will be evaluated by a panel of judges based on three equally weighted criteria:

• Alignment with Connecting Changes Everything (0–33 points),
• Strength of Story – Overview of Business and Purpose (0–33 points), and
• Community Impact (0–33 points).

Only entries with an average score of 75 points or higher will be eligible to become Finalists or win the Grand Prize.

On or about November 30, 2025, five Finalists will be selected. The Finalist with the highest overall score, as determined by a second panel of judges, will be declared the potential Grand Prize winner. The remaining four Finalists will be designated as potential Runner-Up Prize winners.

Winner Notification:

Potential Grand Prize and Runner-Up Prize winners will be notified by email and/or phone on or about December 1, 2025.

AT&T She’s Connected Prizes:

One grand prize winner will win AT&T She’s Connected Business Package.

Which includes:

• $50,000 cash (awarded by check)
• Featured content opportunity: The winning business will be highlighted in a feature episode of AT&T’s “She’s Connected” series, including:
• Participation in branded content alongside #ShesConnected talent
• Paid media support to amplify the episode
• One AT&T device (cellular phone or tablet) and one year of AT&T Business Services,
• From either a past She’s Connected participant or an AT&T corporate professional, customized to the business’s needs
• Travel expenses

(ARV: $55,000)

Four Runner-Up Prize winners will win $5,000 cash prize.