Hershey’s Gold Rush Instant Win Game: Win 24K Gold Bars

Hershey's Gold is a caramelized creme bar loaded with peanuts and pretzels. Now, eating your favorite Hershey’s Gold Candy could make you win 24K Gold Bar. Just, buy specially-marked HERSHEY’S GOLD candy bar and enter into the Hershey’s Gold Rush Instant Win Game and Sweepstakes for your chance to win 6.5 ounce, 2.5 ounce or 1.4 ounce 24K Gold Bar. You may choose the cash equivalent instead of Gold Bar prize.

Limit: You must be at least 18 years of age to be eligible for the promotion. You can enter as many times as you want during the Promotion Period.

How to Enter:

Purchase: Purchase a specially-marked HERSHEY’S GOLD candy bar (standard 1.4 oz., king 2.5 oz., or giant 6.5 oz. sizes) from participating retailer and look for winning message inside the wrapper. The giant 6.5 oz. HERSHEY’S GOLD candy bars are only available at participating Walmart stores. If your candy bar Wrapper reads “You have won this bar’s weight in gold!” you win the stated prize.

Mail-In: Hand-print your name, complete address, and age on a self-addressed stamped envelope and mail in a first-class stamped envelope to: Hershey Gold Rush Game Request, P.O. Box 251328, West Bloomfield, MI 48325. All mail in entries will be entered into a random drawing.

Prize Redemption:

Winners have to complete the following steps to redeem a prize:

• Retain the original winning candy bar Wrapper
• Visit the prize redemption website mentioned inside the Wrapper
• Register for the Promotion and to redeem the prize by providing required information

Prizes:

(7) Grand Prizes: 6.5 ounce 24K Gold Bar (or cash equivalent) (ARV: $7,181 each)

(20) First Prizes: 2.5 ounce 24K Gold Bar (or cash equivalent) (ARV: $2,762 each

(33) Second Prizes: 1.4 ounce 24K Gold Bar (or cash equivalent) (ARV $1,547 each)