BEHR 2027 Color of the Year Sweepstakes – Win $5,000 Cash

A $5,000 cash prize could make room for a project, purchase, or plan you have been waiting to tackle. The BEHR 2027 Color of the Year Sweepstakes gives one winner a $5,000 check, so make your eligible nomination and take your shot at the prize.

Limit

• Entrants must be legal residents of and domiciled in the 50 United States or the District of Columbia and must be at least 18 years old or the age of majority in their state of residence.
• BEHR will publish two Entry Posts, one on Instagram and one on TikTok. For each Entry Post, an entrant may submit one qualifying comment Entry and earn one additional bonus Entry by posting a separate comment tagging a friend. The maximum is two Entries per Entry Post and four total Entries per person across both Entry Posts.
• Only one social media handle and the same account may be used to enter unless otherwise expressly permitted by the Official Rules. The account must be public.

How to Enter - BEHR 2027 Color of the Year Sweepstakes

Instagram Entry: Visit https://www.instagram.com/behrpaint/, find the BEHR Color of the Year Sweepstakes in-feed post, follow @behrpaint and @habitatforhumanity, and comment nominating someone whose home deserves a little more comfort, warmth, and grounding.

TikTok Entry: Visit https://www.tiktok.com/@behr, find the BEHR Color of the Year Sweepstakes in-feed post, follow the instructions in the post caption, follow @behrpaint and @habitatforhumanity, and submit the required nomination comment.

An Instagram or TikTok account is required to enter. An account may be created for free.

Bonus Entry: Mention a friend in a separate comment to earn one additional Entry. Limit one extra Entry per Entry Post.

Random Drawing

The Administrator will conduct a random drawing from eligible Entries to select the Prize Winner. The Official Rules do not provide a specific drawing date.

The potential Prize Winner will initially be contacted by direct message. The potential winner may be required to provide an email and/or mailing address and to return required Prize Documentation within seven calendar days of notification.

Prizes - BEHR 2027 Color of the Year Sweepstakes

Cash Prize

• Number of winners: 1.
• The winner receives a $5,000 USD check payable to the winner.
• Individual ARV: $5,000 USD.
• Limit one Prize per person during the entire Promotion.

Total ARV of All Prizes: $5,000 USD.