Behr Hidden Gem Sweepstakes: Win a $10000 Cash!

Every color tells a story—and in 2026, Behr is celebrating one that inspires beauty, creativity, and transformation. Introducing Hidden Gem, Behr’s 2026 Color of the Year, a shade that brings richness and brilliance into every space. To mark this moment, Behr invites you to enter the Hidden Gem Sweepstakes for the chance to win a sparkling prize.

One lucky winner will receive a $10,000 grand prize, designed to help you transform your own world—whether through home design, creative projects, or a well-deserved personal refresh. Just like Hidden Gem itself, this prize is all about discovering beauty where it matters most.

This is your opportunity to celebrate color, creativity, and the power of transformation. Whether you dream of refreshing your home or investing in new experiences, the Behr Hidden Gem Sweepstakes can make it possible.

Enter today for your chance to win—and let Behr’s Color of the Year, Hidden Gem, inspire your next chapter. 

Limit: One main entry and up to three bonus entries per person per sweepstakes post. The minimum age limit to enter the giveaway is 18.

How to Enter in Behr Hidden Gem Sweepstakes:

During the Promotion Period, eligible participants can enter the BEHR Hidden Gem Sweepstakes by visiting the official instagram.com/behrpaint/ or tiktok.com/@behr. Locate the Sweepstakes post, then follow the instructions in the caption: follow @behrpaint, like the post, and comment where you would use Hidden Gem in your home. Completing all three steps counts as one entry.

You can also earn bonus entries by mentioning a friend in a comment—up to three extra entries per post—for a maximum of four entries per person. All required actions must be completed for the entry to be eligible.

Behr Hidden Cash Sweepstakes 2025 Winner Selection:

One grand prize winner will be selected randomly on or about September 18, 2025 from all eligible entries.

Behr Hidden Gem $10000 Free Cash Sweepstakes:

One grand prize winner will win $10000 cash.