Cadbury Bunny Easter Commercial Contest

Difficulty Level : Moderate ( 3 out of 5 )

The Hershey Company is returned to make your Pet TV Star by organizing Cadbury Bunny Tryouts Contest. Cadbury, one of America’s top Easter brands has been running iconic clucking bunny commercials for over 35 years. If you think your furry friends are the perfect CADBURY Bunny, then don’t miss your chance to make your pet TV star. For Easter 2022, Cadbury is calling all proud pet owners to have their pets appear in the Cadbury iconic egg commercial 2022. Just, snap a photo of your pet wearing a pair of bunny ears to win $5,000 and an opportunity to have your pet featured in the 2022 Cadbury Bunny Easter commercial.

Limit: You must be 18 years of age or older at the time of entry. You may submit one Photo Submission per person during the Photo Submission Phase.

How to Enter Cadbury Commercial Contest:

Photo Submission Phase (February 1 to February 21, 2022)

Visit https://bunnytryouts.cadburyusa.com and enter your e-mail address. After that, complete and submit the entry form with your first and complete last name, e-mail address; phone number; street address (no P.O. Boxes will be allowed); city, state; and zip code. Now, follow the on-screen prompts to upload a photograph of your pet wearing bunny ears and describe why his/her pet should be on TV in 280 characters or less.

Judging Phase (February 22 to February 23, 2022)

A panel of qualified judges will select 20 semi-finalists on the basis of the following criteria: Relevance to Contest theme (showing off your Cadbury pet in bunny ears) 30%; creativity: 30%; and brand appeal: 40%. The 20 photo submissions with the highest scores will be the potential semi-finalists.

Video Submission Phase (February 24 to February 28, 2022)

The 20 semi-finalists must respond to the semi-finalist e-mail by submitting one original 3 minutes video of his/her pet standing, sitting, or lying in one place, facing the camera while wearing bunny ears for 15 seconds.

Video Judging Phase (March 1 to March 3, 2022)

All Semi-Finalist Videos will be judged based on the following judging criteria: relevance to contest theme (showing off your Cadbury pet in bunny ears): 30%; creativity: 30%; and brand appeal: 40%. The 10 semi-finalist videos with the highest score will be the finalists.

Voting Phase (March 08 to March 22, 2022)

The 10 finalist videos will be posted on the website for public voting. People can vote for their favorite finalist video one time per day during the voting phase.

CADBURY Bunny Tryouts Commercial Contest 2022 Winner Determination Phase (March 23 to March 24, 2022)

A panel of qualified judges will re-judge all the finalist videos on the basis of the following criteria: relevance to contest theme (showing off your Cadbury pet in bunny ears) 20%; creativity: 20%; brand appeal: 20% and public appeal: 40%.

The finalist video with the highest score will be deemed the potential winner.

CADBURY Bunny Tryouts Contest Winners Announcement:  

One grand prize winner will be announced on or about March 29, 2022.

CADBURY Bunny Tryouts 2022 Grand Prize:

One winner will get an opportunity to have his/her pet featured in a television commercial and $5000 cash. (ARV: $5000)