Win a Trip to the 2026 Winter Olympics + Vail Resort Ski Passes

Experience the thrill, excitement, and glory of the 2026 Winter Olympic Games in Milan and Cortina! The Superior Access Winter Olympic Games Giveaway is your chance to attend one of the world’s most prestigious sporting events, witnessing incredible athletes compete for gold, silver, and bronze. This once-in-a-lifetime opportunity is perfect for winter sports fans, adventure seekers, and anyone looking to make unforgettable memories.

The grand prize package includes a trip to Milan for the Winter Olympics, two Vail Resort ski passes for an alpine adventure, an Olympic At-Home Watch Kit, and additional exclusive surprises to bring the Olympic experience straight to you. Whether you’re cheering in the stadium, skiing the slopes of Vail, or enjoying Olympic activities from home, this sweepstakes is packed with thrills, luxury, and holiday-worthy excitement.

Don’t miss your chance to combine world-class winter sports, luxury travel, and exclusive Olympic experiences. Enter today, and you could be the lucky winner who lives the ultimate Winter Olympic adventure in 2026!

Limit: Only one entry is allowed per eligible person per entry period. The minimum age limit to enter the giveaway is

How to Enter in Superior Access Winter Olympics Giveaway:

Online Entry: During the Sweepstakes Period, eligible participants can visit michelobultra.com/superioraccess/Winter and follow the on-screen instructions to complete and submit an online entry.

QR Code Entry: During the Sweepstakes Period, participants may use a smartphone or other web-enabled device with a data plan to scan the Sweepstakes QR code featured on signs or promotional materials at participating stores. Scanning the QR code will direct participants to a mobile webpage at ]michelobultra.com/superioraccess/Winter, where they can complete and submit an online entry.

Winter Olympics Trip Giveaway Winner Selection: 

Winners will be selected randomly on or about following drawing dates: 

Entry Period 1: December 22, 2025

Entry Period 2: January 16, 2026

Entry Period 3: March 2, 2026

Winter Olympics Giveaway Prizes:

Entry Period 1 – Grand Prize (4 prizes)

Each winner will win a trip for two to Milan, Italy (Winter Olympics 2026, Feb 6–22)

• Round-trip coach international airfare (gateway city nearest winner)
• Double-occupancy hotel accommodations
• Two tickets to one Olympic event

ARV: Up to $15,000

Entry Period 1 – First Prize (25 prizes)

• Each winner will win Two Vail Resort ski passes + one custom pair of J Skis. (ARV: $900 each)

Entry Period 1 – Second Prize (15 prizes)

• Each winner will win an Olympic At-Home Watch Kit, including one Michelob Ultra x Olympics Shirt, Hat, and Coozie. (ARV: $100 each)

Entry Period 2 – Grand Prize (4 prizes)

Each winner will win a trip for winner + 1 guest to ULTRA Park City Olympics (Feb 19–21, 2025).

• Round-trip coach airfare (nearest gateway city)
• Double-occupancy hotel accommodations for 3 nights
• $2,000 prepaid card for travel expenses

(ARV: Up to $11,000 for each)

Entry Period 2 – First Prize (25 prizes)

• Each winner will win Two Vail Resort ski passes + one custom pair of J Skis. (ARV: $900 each)

Entry Period 2 – Second Prize (20 prizes)

• Each winner will win an Olympic At-Home Watch Kit, including one Michelob Ultra x Olympics Shirt, Hat, and Coozie. (ARV: $100 each)

Entry Period 3 – First Prize (25 prizes)

• Each winner will win Two Vail Resort ski passes + one custom pair of J Skis. (ARV: $900 each) 

Entry Period 3 – Second Prize (20 prizes)

• Each winner will win an Olympic At-Home Watch Kit, including one Michelob Ultra x Olympics Shirt, Hat, and Coozie. (ARV: $100 each)