Win a VIP Trip to a 2026 U.S. Soccer Match!

Some assists happen on the field—others happen in real life. Now, New York Life wants to celebrate your personal "assist" with an unforgettable soccer experience. Whether it was a moment you supported a friend, guided someone through a tough time, or simply made a difference, share your story and you could win big.

One lucky winner will score a VIP trip to a U.S. Soccer match in 2026, including roundtrip airfare, deluxe hotel accommodations, and exclusive behind-the-scenes access. As the official partner of U.S. Soccer, New York Life is giving fans like you a front-row seat to the action—and honoring the everyday champions who make life better for others.

Ready to cheer from the sidelines in style? Submit your story by November 30, and don't forget: opting in for email updates earns you a bonus entry. Your assist could be your ticket to the match of a lifetime.

Limit: One main entry and one bonus entry are allowed per eligible person. 

How to Enter in New York Life’s Behind the Assist Sweepstakes:

Online:

Visit behindtheassist.nylsponsorships.com/home during the Sweepstakes Entry Period. Fill out the registration form with the required information. Verify your email address to complete your entry.

Bonus Entry:

You may receive one additional bonus entry using one of the following two methods:

Option A: Opt-In Method

• Before submitting your registration form, check the box to opt-in to receive New York Life marketing and promotional emails.

Option B: Email Method (No Opt-In Required):

• Send an email with the subject line: "New York Life Bonus Entry" to [email protected]. In the body of the email, include the following: your full name, your email address, your telephone number (including area code) and the statement: “I acknowledge that I have read, understand, and agree to the Sweepstakes Official Rules.”

U.S. Soccer 2026 VIP Trip Sweepstakes Winner Selection:

One grand prize winner will be selected randomly on or about December 1, 2025 from all eligible entries.

2026 US Soccer Giveaway Prizes:

One Grand Prize Winner will receive a trip for two to attend a 2025 U.S. Soccer Federation (USSF) game and practice session.

Trip Includes:

• Two tickets to a designated USSF game
• Two pre-game on-field passes
• Access for winner and guest to attend a U.S. Soccer team practice session the day before the game
• Round-trip economy airfare for two to the host city of the game
• Three nights and four days’ hotel accommodations (one room, double occupancy)
• All travel arrangements coordinated by Sponsor

(ARV: $6,300)