Taco Bell Bid on Luxe Promotion – Win Trips, VIP Experiences, Art & Collectibles [135 Winners]

From a VIP Doja Cat concert getaway in Las Vegas to an all-access Los Angeles football experience, original artwork, collectibles and a Pacifica Taco Bell Cantina getaway, the Taco Bell Bid on Luxe Promotion packs its prize lineup with memorable experiences. With 135 prizes and a stated total ARV of $104,050, there are plenty of reasons to get in on the action. Play, build your paddle balance and use your opportunities for the prizes you want most.

Limit

• Open only to Taco Bell Rewards program members who are legal residents of the 50 United States and the District of Columbia.
• Players must be 21 years of age or older and physically located in the eligibility area when playing and when submitting a Bid.
• Up to six Game Plays per day are permitted, with a maximum of 350 virtual paddles earned through qualifying Game Play per day.
• Each player may use up to 2,500 paddles, equal to a maximum of 50 entries, per random drawing.
• Limit one prize per person, email address, or Account during the Promotion Period.

How to Enter - Taco Bell Bid on Luxe Promotion

Game Play Entry: Sign in to your Taco Bell Rewards Account in the Taco Bell app, select the Bid on Luxe link, and follow the on-screen instructions to complete qualifying Game Plays and earn virtual paddles.

Using Paddles for Entries: During each Sweepstakes Entry Period, submit a Bid of at least 50 paddles. Each 50-paddle increment used in a Bid provides one Sweepstakes Entry for the applicable random drawing, up to 50 entries per drawing. Used paddles are deducted from the player's Wallet.

Bonus Paddles: Players may earn 50 bonus paddles for their first completed Game Play, 10 for their first consecutive-day Game Play, 100 during Weekly Game Play Period 6 after completing at least one Game Play in each of Weekly Game Play Periods 1 through 5, and 100 through the marketing text-message opportunity or its specified alternate method.

Random Drawing

• Entry Period 1 drawing: 10/01/2026; two potential winners.
• Entry Period 2 drawings: 10/08/2026; one potential winner for the AM prize and 25 potential winners for the PM prizes.
• Entry Period 3 drawing: 10/15/2026; 100 potential winners.
• Entry Period 4 drawing: 10/22/2026; one potential winner.
• Entry Period 5 drawing: 10/29/2026; one potential winner.
• Entry Period 6 drawing: 11/05/2026; five potential winners.

Potential winners will be notified by email within five days after the applicable random drawing and must complete the required Declaration within 48 hours of the notification attempt or the prize may be forfeited.

Prizes - Taco Bell Bid on Luxe Promotion

Doja Cat On Tour in Vegas

• Number of winners: 2.
• Each receives a three-day, two-night Las Vegas trip for the winner and one guest, including round-trip economy airfare, hotel accommodations, airport/hotel ground transportation, two VIP Doja Cat concert tickets, exclusive merchandise, a behind-the-scenes guided tour experience and a $500 digital AMEX gift card.
• Individual ARV: $5,100.

Matt McCormick Oil Painting

• Number of winners: 1.
• One original oil painting from Matt McCormick's color blocked series.
• Individual ARV: $1,500.

Matt McCormick Original Print

• Number of winners: 25.
• Each receives one limited-edition signed and numbered poster print by Matt McCormick.
• Individual ARV: $1,000.

Collectible Chess Set

• Number of winners: 100.
• Each receives one Sponsor-specified collector's chess set.
• Individual ARV: $300.

Davante Adams Signed Jersey

• Number of winners: 1.
• One Davante Adams signed jersey.
• Individual ARV: $1,000.

All Access LA Football Experience

• Number of winners: 1.
• A three-day, two-night Los Angeles trip for the winner and one guest with round-trip economy airfare, hotel accommodations, airport/hotel ground transportation, two professional football game tickets, a Sponsor-specified tailgate experience, a pre- or post-event on-field experience and a $500 digital AMEX gift card.
• Individual ARV: $5,100.

Pacifica Taco Bell Cantina Getaway

• Number of winners: 5.
• Each receives a three-day, two-night trip for the winner and one guest to the San Francisco area with round-trip economy airfare, hotel accommodations, airport/hotel ground transportation, a Cantina Pacifica experience featuring exclusive merchandise, a guided tour and Taco Bell tasting experience, plus a $350 digital AMEX gift card.
• Individual ARV: $6,250.

Total ARV of All Prizes: $104,050.