Coca-Cola Swish It Giveaway: Win a 2027 NCAA Men’s or Women’s Final Four Trip

Game time just got bigger now. The Coca-Cola – The Swish It Sweepstakes is bringing serious March Madness energy with a chance to win a trip to the NCAA Men's Final Four or the NCAA Women's Final Four in 2027. Courtside intensity, buzzer-beaters, and championship moments could be part of your story.

This is your opportunity to experience one of the most iconic events in college basketball live. Feel the arena shake as the final seconds tick down. Watch elite teams battle for a national title. From pre-game hype to the trophy celebration, the Final Four delivers nonstop action, and now you could be there in person.

Not traveling? No problem. Winners can choose a cash alternative of $4,800 instead of the trip, or score additional cash prizes of $1,000 or $500. Whether you want the full championship experience or prefer a guaranteed payday, this sweepstakes gives you options that fit your game plan.

Basketball fans know the Final Four is more than just a tournament — it’s a cultural moment packed with unforgettable highlights and championship dreams. The Coca-Cola Swish It Sweepstakes adds even more excitement to the season, giving you the chance to turn your fandom into a major win.

Limit: There is a maximum of five total Entries per person per day by any combination of methods. The age of entrant must be at least 18 years old or older at the time of entry.

How to Enter in Swish It Sweepstakes:

During the Sweepstakes Period, visit the official website at swishitsweepstakes.com by scanning the QR code at participating Sodexo locations, accessing through the Everyday App, or visiting the website directly. Complete the free registration form by providing your email address, first name, last name, phone number, date of birth, and ZIP code.

Earn Additional Entries 

Enter a UPC Code

After receiving your Daily Entry, purchase a qualifying product and locate the UPC code on the package. Follow the on-screen instructions to enter the UPC code on the website to receive one Additional Entry.

Facebook Share

After receiving your Daily Entry, follow the instructions to share the Sweepstakes on Facebook using the provided unique link. If a friend enters through your link, you will receive one Additional Entry.

X Share

After receiving your Daily Entry, follow the instructions to share the Sweepstakes on X using the provided unique link. If a friend enters through your link, you will receive one Additional Entry.

Download the Everyday App

After receiving your Daily Entry, follow the instructions to download the Everyday App from the App Store or Google Play Store to receive one Additional Entry.

Free Email Entry – UPC Code Option

To receive a UPC Code entry without purchase, send an email to [email protected] with your full name, street address, state, ZIP code, date of birth, and the subject line “2026 Swish It Sweepstakes – UPC Code.”.

Free Email Entry – App Download Option

To receive an App Download entry without downloading the app, send an email to [email protected] with your full name, street address, state, ZIP code, date of birth, and the subject line “2026 Swish It Sweepstakes – App Download.”

Coca Cola - The Swish It Sweepstakes Winner Selection:

One Grand Prize winner, two First Prize winners, and five Second Prize winners will be selected in a random drawing on or about April 7, 2026, from all eligible entries received.

Coca Cola NCAA March Madness Sweepstakes Prizes:

One Grand Prize winner will win a trip for two to their choice of the NCAA Men's Final Four in Detroit or the NCAA Women's Final Four in Columbus (2027).

Prize Includes:

• Round-trip economy/coach airfare for two from a major airport near winner’s home (Sponsor-selected)
• Four nights’ hotel accommodations (one standard room, double occupancy; Sponsor-designated hotel)
• Ground transportation between airport and hotel
• Ground transportation between hotel and Event
• Two tickets to the selected Event
• $1,000 check for spending money (winner only)

(ARV: $4,800)

• Alternative Prize Option: Winner may forgo the trip package and instead receive $4,800 awarded as a check.

Two First Prize winners will each receive $1,000 awarded as an eCheck or physical check.

Five Second Prize winners will each receive $500 awarded as an eCheck or physical check.