2026 Pepsi Super Bowl LX Sweepstakes: Win $500 in NFL Gear & More

The biggest game of the year deserves the best prizes, and the 2026 Pepsi Super Bowl LX Sweepstakes brings the ultimate game-day experience straight to you. Enter now for your chance to win a $500 NFLSHOP.com gift card, plus an exclusive curated Super Bowl LX Bundle, and a $50 gift card to Hy-Vee or Strack & Van Til—perfect for stocking up your party or treating yourself to game-day essentials!

Whether you're gearing up for the perfect watch party, adding to your collection of NFL gear, or just soaking in the excitement of the Super Bowl, this prize delivers everything you need to celebrate in style. From fan apparel and memorabilia to food and drink, this giveaway has you covered from pre-game to post-game celebrations.

The 2026 Pepsi Super Bowl LX Sweepstakes is all about enhancing your game-day experience with prizes that bring the energy, the gear, and the flavor. Don’t miss your chance to make this Super Bowl one to remember, with a prize pack that’s built for ultimate fans.

Limit: Daily one entry is allowed per eligible person. The minimum age limit to enter the giveaway is 18. It is open only for the legal residents of IN IA, IL, IN, KS, MN, MO, NE, SD or WI.

How to Enter in 2026 Pepsi Super Bowl Lx Sweepstakes:

Hy-Vee Perks Card Entry:

During the Sweepstakes Period, make a $15.00 purchase of participating Pepsi-Cola and/or Frito-Lay products at Hy-Vee and swipe your Hy-Vee Perks card at the checkout. Each qualifying purchase will automatically earn you one entry into the Sweepstakes. Each transaction must be separate, and you can make one entry per store visit per day. To participate, sign up for a free Hy-Vee Perks account on the Hy-Vee app or website.

Strack & Van Til Rewards Account Entry:

Make a $15.00 purchase of participating Pepsi-Cola and/or Frito-Lay products at Strack & Van Til and use your Strack & Van Til Rewards Account. Each qualifying purchase will automatically earn you one entry into the Sweepstakes.

Website Entry (No Purchase Necessary):

Visit the website at pepsipromos.com/hyveebiggame and complete the online entry form with all requested details.  

Frito Super Bowl LX Ticket Sweepstakes Winner Selection:

All potential winners will be selected randomly on or about 2/15/2026 from among all eligible entries received throughout the Sweepstakes Period.

Pepsi Super Bowl 2026 Giveaway Prizes:

(8) Grand Prizes:

Each winner will win one NFLSHOP.com $500 gift card and one curated Super Bowl LX Bundle. (ARV: $500 for each)

(80) First Prizes:

Each winner will win one Hy-Vee or Strack & Van Til $50 gift card.