Macy’s 100th Parade Sweepstakes – Win a VIP Trip to NYC and a $5,000 Shopping Spree!

Get ready to celebrate a century of magic, music, and memories with the Macy’s 100th Parade Sweepstakes! For nearly 100 years, the Macy’s Thanksgiving Day Parade has filled the streets of New York City with giant balloons, dazzling floats, marching bands, and pure holiday joy. Now, Macy’s is inviting you to be part of this once-in-a-lifetime milestone celebration.

One grand prize winner will experience the next year’s 100th Macy’s Thanksgiving Day Parade like never before—with VIP access, a luxurious hotel stays in New York City, and an incredible $5,000 Macy’s shopping spree curated by your very own Macy’s Personal Stylist. It’s more than just a prize—it’s the ultimate holiday experience wrapped in glamour, excitement, and festive cheer.

And the celebration doesn’t stop there! Ten additional winners will each receive a $500 Macy’s gift card, perfect for holiday shopping, updating your wardrobe, or surprising loved ones with the season’s most stylish gifts. Whether you’re a lifelong fan of the parade or new to the tradition, this is your chance to step into the spotlight and make history with Macy’s as they mark 100 years of unforgettable Thanksgiving magic.

So, grab your coat, bring your holiday spirit, and get ready to make memories that will last a lifetime. The streets of New York are calling—it’s time to celebrate the parade that started it all.

Limit: Each entrant can get one Sweepstakes entry and one Instant Win Game play per day, plus up to ten total additional Sweepstakes entries regardless of method of entry.  The minimum age limit to enter the giveaway is 18. 

How to Enter in Macy's 100th Parade Sweepstakes:

Online Registration

Visit Macys100thParadeSweepstakes.com and complete the registration form with your name, email, ZIP code, and Star Rewards membership information (optional). You’ll receive one Sweepstakes entry and one Instant Win Game play.

Bonus Entries:

Star Rewards Membership

Earn one additional entry by joining Macy’s Star Rewards or confirming your existing membership using the same email address from your registration.

Push Notifications or Mail-In Entry

• Earn one additional entry by signing up for push notifications in the Macy’s app.
• To enter by mail, send your name, address, phone number, email, and date of birth to:
  “Macy’s 100th Parade Sweepstakes – Push Notifications,” c/o Merkle Inc., P.O. Box 5121, Dept. 867838, Kalamazoo, MI 49003-5121.

Text Messages or Mail-In Entry

• Earn one additional entry by signing up for Macy’s promotional text messages.
• To enter by mail, send your details to: “Macy’s 100th Parade Sweepstakes – SMS Notifications,” c/o Merkle Inc., P.O. Box 5121, Dept. 867838, Kalamazoo, MI 49003-5121.

Qualifying Purchase or Mail-In Entry

• Earn one additional entry for each Macy’s purchase of $25 or more made in-store or online during the Promotion Period. Upload your store receipt or use your registered email for online purchases.
• To enter by mail, send your details to: “Macy’s 100th Parade Sweepstakes – Purchase,” c/o Merkle Inc., P.O. Box 5121, Dept. 867838, Kalamazoo, MI 49003-5121.

Macy's 100th Parade Sweepstakes Winner Selection:

Sweepstakes prize winners will be selected randomly on or about December 16, 2025 from all eligible entries and notified by email.

Macy's 2025 Thanksgiving Day Parade Sweepstakes Prizes:

One Grand Prize winner will win a trip for four to New York, NY, which includes:

• Round-trip coach-class airfare for four from a major airport near the winner’s home to New York, NY
• Three nights’ hotel accommodations (winner’s choice of either single room, quad occupancy or two rooms, double occupancy)
• Four tickets to the Macy’s 100th Thanksgiving Day Parade in November 2026
• A $5,000 Macy’s shopping spree with a Personal Stylist (fulfilled through Macy’s gift cards; non-redeemable for cash)

(ARV: $13,500)

Ten Runner-Up Prize winners will each win a $500 Macy’s shopping spree with a Personal Stylist at a Macy’s store (fulfilled through Macy’s gift cards; non-redeemable for cash)

(ARV: $500 each)

Instant Win Game Prizes:

200 Second Prize winners will each receive $10 in Star Money (1,000 Macy’s Star Rewards points; expires 30 days after issuance)

1,000 Third Prize winners will each receive 500 Macy’s Star Rewards points.