LAY’S Fan of the Match Sweepstakes – Win FIFA World Cup 26 VIP Experiences or Instant Win Prizes!

Step into the global spotlight of soccer excitement with the LAY’S Fan Of The Match Sweepstakes and Instant Win Game — an extraordinary opportunity for football fans to experience the energy and celebration of the FIFA World Cup 26. This exciting sports sweepstakes gives participants the chance to win unforgettable match experiences, exclusive fan rewards, and once-in-a-lifetime VIP soccer moments in the United States.

Select prizes include incredible VIP match-day experiences featuring premium match tickets, unforgettable pitch-side access, the chance to receive the LAY’S Fan Of The Match trophy, and the opportunity to be featured on the stadium Jumbotron during halftime. These exclusive fan experiences place winners at the heart of the action, delivering an immersive soccer celebration that brings fans closer to the world’s biggest sporting event.

The sweepstakes also features a wide variety of exciting prize opportunities, including trips for two to the FIFA World Cup 26 Final Match, tickets to tournament matches, and exclusive soccer fan merchandise such as FIFA-themed gift packs, jerseys, backpacks, hats, and scarves. With hundreds of prizes available, the excitement continues throughout the promotion, giving soccer fans multiple chances to celebrate the world’s most iconic football tournament.

Enter for your chance to experience the passion, excitement, and global celebration of the FIFA World Cup 26™. The LAY’S Fan Of The Match Sweepstakes delivers unforgettable fan experiences, thrilling match moments, and incredible soccer prizes designed for true football enthusiasts.

Limit: One Sweepstakes entry and one Instant Win Game play  is allowed per person per day, with up to one bonus entry daily via the trivia game. The minimum age required to enter the giveaway is 18.

How to Enter in Lay’s Fan of the Match Giveaway:

During the Promotion Period, visit LaysFWC26.com and complete the official entry form by providing your full name, residential address (no P.O. Boxes), email address, phone number, and date of birth. After submitting the form, select your preferred local host city for Tournament Match ticket prizes and the country you would like to see if you win a Sweepstakes prize.

Upon successful submission, you will receive one Sweepstakes entry and one Instant Win Game play. You will be notified immediately if you are a potential Instant Win prize winner.

Bonus Entry – Trivia Game

After completing an Instant Win Game play, participants may follow the on-screen instructions to play a trivia game to earn one bonus Sweepstakes entry. Trivia questions are for entertainment purposes only, and correct answers are not required to receive the bonus entry.

Lay’s Fan of the Match Giveaway Winner Selection:

Thirty Two Potential “Lay’s Fan of the Match” Sweepstakes Winners will be selected randomly on or about May 4, 2026 from all eligible entries.

Lay’s Fifa World Cup 2026 Sweepstakes and Instant Win Game Prizes: 

Instant Win Prizes: 

(1) Winner will win a trip for two to the FIFA World Cup 26 Final Match in East Rutherford, New Jersey on July 19, 2026. (ARV: $22,850)

Which includes:

• Round-trip coach airfare for two from a major commercial airport near the winner’s residence to a Sponsor-selected airport in the New York City area
• Three nights’ standard hotel accommodations (single room, double occupancy)
• Match day coach transfers between hotel and stadium
• Two $100 travel cards (one for winner and one for guest)
• $5,000 awarded to the winner to help offset tax obligations related to prize acceptance

(45) Winners will each receive two tickets to a FIFA World Cup 26 Tournament Match played within the United States (travel not included). (ARV of Each Prize: $1,524)

(82) Winners will each receive a Lay’s FIFA Gift Pack, which includes a FIFA Replica Match Ball, Lay’s Backpack, and Lay’s Jersey. (ARV of Each Prize: $120)

(10) Winners will each receive a Lay’s Jersey. (ARV of Each Prize: $30)

(15) Winners will each receive a Lay’s Backpack. (ARV of Each Prize: $25)

(20) Winners will each receive a Lay’s Hat. (ARV of Each Prize: $15)

(10) Winners will each receive a Lay’s Scarf. (ARV of Each Prize: $17.50)

(20) Winners will each receive a FIFA Replica Match Ball. (ARV of Each Prize: $32.50)

Lay’s Fan of the Match Sweepstakes Prizes

(32) Winners will each receive a Lay’s Fan of the Match Experience, which includes a trip for two people to attend a FIFA World Cup 26 Tournament Match played within the United States.

Each Prize Includes:

• Round-trip coach airfare for two from a major commercial airport near the winner’s residence to an airport near the match location (as determined by Sponsor)
• Two nights’ standard hotel accommodations (one room, double occupancy)
• $100 gift bag for the winner and guest
• One $400 rideshare gift card
• One $300 prepaid card that may be used for meals
• Match tickets and event passes
• Pre-match pitch access (subject to FIFA approval and availability)
• Feature on the stadium Jumbotron at halftime (subject to FIFA approval and availability)
• One Lay’s Fan of the Match trophy
• One $1,000 payment made to the winner to help offset tax obligations related to prize acceptance

(ARV: $7280 for each)