Lay’s Potato Payday Sweepstakes: Win Your Share of $100,000 in Cash

Snack time just got a serious upgrade. The Frito Lay’s Potato Payday Sweepstakes is bringing fans an exciting opportunity to win their share of $100,000 in free cash prizes, turning everyday snack moments into big-time reward opportunities.

Lay’s has long been a favorite choice for gatherings, celebrations, and everyday indulgence. This giveaway celebrates the joy of enjoying iconic potato chips while giving fans a chance to score real cash rewards that can be used for anything from personal goals to fun experiences and everyday splurges.

With a total prize pool of $100,000, participants have multiple chances to walk away with exciting cash prizes. Whether you’re enjoying snack breaks, sharing chips with friends, or hosting watch parties, this promotion adds an extra layer of excitement to every bite.

The Lay’s Potato Payday Sweepstakes captures the fun, flavor, and rewarding experience fans love about snack culture, offering a chance to turn snack time into payday excitement.

Limit: Maximum two total Entry Posts are permitted per person/X account during the entire Promotion Period. You may either enter twice in one Entry Period or once across two separate Entry Periods. The minimum age limit to enter the giveaway is 18.

Frito “Lay’s Potato Payday Sweepstakes Entry Periods:

Entry Period 1 (Pre-Game / Pre-Kick): February 8, 2026 from 1:00:00 PM ET to 6:29:59 PM ET

Entry Period 2 (Q1 – Q2): February 8, 2026 from 6:30:00 PM ET to 7:59:59 PM ET

Entry Period 3 (Halftime): February 8, 2026 from 8:00:00 PM ET to 8:14:59 PM ET

Entry Period 4 (Q3 – Q4): February 8, 2026 from 8:15:00 PM ET to 9:45:00 PM ET

How to Enter in Frito “Lay’s Potato Payday Instant Win Game:

During the Promotion Period, Sponsor will post promotional posts on X (Twitter). To enter, repost a Sponsor Post. The repost will prepopulate with @Lays, #LaysSBLX, and #entry. You may add your own response or complete the call-to-action before reposting, but your repost must include all three required elements to be valid:

• Tag @Lays
• Include #LaysSBLX
• Include #entry

After submitting a valid Entry Post, you will receive one Game Play in the Instant Win Game. 

Frito “Lay’s Potato Payday Sweepstakes Winner Selection:           

Potential Winners will be notified via a “win” notification sent by @Lays on X (formerly Twitter). The notification will include instructions on how to claim the prize and a button containing a link that allows the Potential Winner to send a Direct Message to the Sponsor’s representative.

Potential Winners must click the link and respond via Direct Message within forty-eight (48) hours from the time the notification is sent by Sponsor or its agent. 

Frito “Lay’s Potato Payday Sweepstakes Prizes:

Pre-Game / Pre-Kick Prizes: 25 winners will win $1000 cash.

Q1 – Q2 Prizes:  Four winners will win $5000 cash.

Halftime Prizes: Three winners will win $10000 cash.

Q3 – Q4 Prizes: One winner will win $25000 cash.