Win a Trip and Tickets for Essence Festival of Culture 2025!

Step into the soul of the celebration. Coca-Cola is proud to honor 30 years of sponsorship of the ESSENCE Festival of Culture—the ultimate 3-day experience that brings generations together in the heart of New Orleans to uplift, inspire, and ignite Black Joy through music, fashion, food, and powerful community conversations.

Now’s your chance to attend the ESSENCE Festival of Culture in New Orleans—alongside your two best girlfriends—with a free trip and tickets to the most iconic celebration of Black culture, creativity, and empowerment. From unforgettable performances by world-class artists to immersive cultural exhibits and inspiring panels, this is more than a music festival—it’s a movement.

Enter now for a chance to claim your Essence Festival 2025 tickets, courtesy of Coca-Cola, and be part of this legacy event that has shaped, celebrated, and elevated voices for decades.

Whether it’s your first time or your fifteenth, this year promises to be legendary. Don’t miss your chance to experience the Essence Festival in New Orleans—where culture, community, and celebration collide.

Limit: The eligible entrants should be 18 years or older at the time of entry. There is a limit of 1 entry per person per day per market.

How to Enter in Essence Festival of Culture 2025 Sweepstakes:

No purchase necessary. During the Sweepstakes Period, scan the QR code on participating Coca‑Cola point-of-sale displays or visit the Coca‑Cola website and log in or create a Coca‑Cola account. Once logged in, follow the prompts to enter either the National Market drawing (open to all 50 U.S. states and D.C.) or the Local Market drawing (available only in specific ZIP codes).

Coca-Cola Zero Essence Festival of Culture 2025 Tickets Giveaway Winner Selection:

2 Potential winner will be selected by a random drawing on or about June 1, 2025, from all the entries received.

Essence Festival of Culture Sweepstakes Prizes:

Two Grand Prize Winners (one per Market) will each win a trip for three to the Essence Festival of Culture in New Orleans, LA (July 4–7, 2025).

Trip includes:

• Round-trip economy airfare for winner and two travel companions
• Three nights’ hotel accommodations (one room, triple occupancy)
• $350 ground transportation gift card
• $3,000 in Sponsor-specified Virtual Prepaid Cards (intended as $1,000 for winner and $1,000 for each companion, all awarded to winner)
• Sponsor-selected tickets to all three nights of the Essence Festival of Culture

ARV: $11,135 each