Coca-Cola NCAA March Madness Sweepstakes: Win a Trip to 2027 Final Four or Instant Game Prizes

Step into the excitement of college basketball with the Coca-Cola NCAA March Madness Shoot and Score Instant Win Game and Sweepstakes, where every day brings a fresh chance to win. Take your shot in the interactive game for an opportunity to score instant win prizes, and no matter the outcome, you’ll still be entered for a shot at the ultimate grand prize — an unforgettable trip to the 2027 NCAA Final Four.

Fans can win a variety of exciting prizes designed to level up game day fun, including Hulu digital gift cards, Uber Eats eGift Cards, Fanatics eGift Cards, digital prepaid cards, tailgate kits, and even a miniature projector and screen perfect for creating your own watch party atmosphere.

From daily gameplay excitement to a championship-level travel experience, this promotion captures the energy, competition, and celebration of March Madness.

Limit: One Game Play/Sweepstakes Entry per entrant is allowed per day. Entrant must be at least 18 years old or older at the time of entry.

How to Enter in Coca-Cola NCAA March Madness Shoot and Score Instant Win Game and Sweepstakes:

During the Promotion Period, locate the QR Code on specially marked marketing materials or visit the coca-cola.com/us/en/offerings/coca-cola/march-madness directly. Follow the instructions to log in or create a free Coca-Cola account. Once logged in, you will receive one Instant Win Game play. Select a Game Prize Pool and complete the Game Animation to receive a win or lose message. Regardless of the outcome, you will receive one Sweepstakes entry.

Coca-Cola March Madness Giveaway Winner Selection:

Two grand prize winner will be selected randomly on or about April 7, 2026 from among all eligible Entries/Bonus Entries received during the Promotion Period.

Coca-Cola March Madness Sweepstakes and Instant Win Game Prizes:

(2) Grand Prizes:

Each winner will receive a 5-day, 4-night trip for the winner and one (1) travel companion to the winner’s choice of either Detroit, MI for the 2027 NCAA Division I Men’s Basketball Final Four or Columbus, OH for the 2027 NCAA Division I Women’s Basketball Final Four.

Trip includes:

• Round-trip economy airfare for the winner and one (1) travel companion from a major airport nearest the winner’s residence to the selected Event location
• Four nights’ hotel accommodations (one room, double occupancy)
• Two tickets to the selected Event
• One $1,000 check for spending money
• One $300 Uber digital gift card for ground transportation

(ARV: $6,200 for each)

Instant Win Game Prizes:

At Home Prize Pool Game Prizes:

• (35) A $50 Hulu digital gift card
• (50) A $25 Uber Eats eGift Card
• (10) A Sponsor-specified Miniature Projector and Screen (ARV: $149)

Out in Public Prize Pool Game Prizes:

• (35) A $50 digital prepaid card that can be used towards a meal at a restaurant
• (50) A $25 Uber eGift Card
• (10) A $50 Fanatics eGift Card

At the Game Prize Pool Game Prizes:

• (35) A $50 Fanatics eGift Card
• (50) A $25 Uber eGift Card
• (12) A Tailgate kit consisting of a Coke Zero Sugar combo chair with umbrella and cooler and a Sponsor-specified grill (ARV: $152)