Coca-Cola Roots & Recipes Sweepstakes – Win a Trip to ESSENCE Festival of Culture

For more than three decades, the ESSENCE Festival of Culture® has stood as a powerful celebration of Black joy, creativity, and resilience—bringing together music, food, art, and community in the heart of New Orleans. Presented by Coca-Cola®, the Roots & Recipes Sweepstakes invites fans to be part of a cultural homecoming that continues to inspire generations.

This unforgettable giveaway offers the chance to experience the ESSENCE Festival of Culture live, surrounded by iconic performances, meaningful conversations, and the unmatched energy of New Orleans. From soulful sounds to flavorful traditions, the festival is a vibrant expression of heritage, connection, and celebration.

Beyond the trip and festival tickets, the excitement continues with the opportunity to score exclusive ESSENCE and Coca-Cola branded merchandise. Stylish shirts, collectible cups, bags, and other unique swag bring the spirit of the festival home—so the celebration doesn’t end when the music fades.

The Coca-Cola Roots & Recipes Sweepstakes is more than a giveaway—it’s an invitation to honor culture, savor tradition, and celebrate community in one of the most iconic cities in the world. Music, memories, and meaningful moments await in New Orleans.

Limit: One entry is allowed per person per day, regardless of method of entry. The minimum age required to enter the giveaway is 18. It is void in Quebec. 

How to Enter in Coca‑Cola Roots & Recipes Sweepstakes:

During the Sweepstakes Period, eligible participants may enter by scanning the QR code found on advertising materials at participating retail locations using a web-enabled mobile device. Standard message and data rates may apply. Not all devices or areas support wireless internet access.

Alternate Method (No Store Visit Required):
To enter without visiting a store or scanning a QR code, visit the online entry form associated with your country of residence and follow the instructions to log in or create an account:

• Residents of the United States or the District of Columbia
• Residents of Canada (excluding Quebec)

Once you access the appropriate entry form, click where indicated to receive one entry into the Sweepstakes.

Coca Cola Essence Festival Tickets Giveaway Winner Selection:

A random drawing will be held on or about March 17, 2026 from among all eligible entries received during the Sweepstakes.

Coca Cola 2026 Essence Festival Giveaway Prizes:

One Grand Prize winner will win a 4-day / 3-night trip to the ESSENCE Festival of Culture in New Orleans, LA (July 3–July 6, 2026) for four, including:

• Roundtrip coach airfare for four Delta Air Lines vouchers for U.S. residents or sponsor-arranged airfare for Canadian residents)
• Hotel accommodations for three nights (two rooms, double occupancy)
• Four three-day passes to the ESSENCE Festival of Culture® at Caesars Superdome
• One $2,000 gift card for incidentals

(ARV: $7,300 USD)

First Prizes (20 Winners):

Each winner will win one ESSENCE swag bag with merchandise. (ARV: $300 for each)

Total Sweepstakes ARV: $13,300 USD