Bud Light Super Bowl LX All Access Sweepstakes: Win a Super Bowl Trip!

The ultimate football experience is calling your name with the Bud Light Super Bowl LX All Access Sweepstakes — your once-in-a-lifetime chance to be part of the biggest sporting event of the year in Santa Clara, California. One lucky winner and their guest will score a VIP trip for two to attend Super Bowl LX plus two exclusive tickets to the Bud Light Super Bowl LX Concert, bringing you front and center to the action both on and off the field.

This epic prize package goes beyond the game itself. From the electrifying stadium atmosphere to unforgettable live music, this experience is designed for true fans who want more than just watching from home. Travel, energy, fans, and celebration will combine for a weekend you’ll never forget.

But the excitement doesn’t stop there. Even if you don’t win the grand prize, you still have a chance to win $50 pre-paid digital gift cards instantly, giving you an easy way to enjoy a little bonus just for entering.

Fast to enter and packed with massive rewards, the Bud Light Super Bowl LX All Access Sweepstakes is your shot at turning football season into your own personal victory celebration. Don’t just watch Super Bowl LX — live it, feel it, and experience it like a VIP.

Enter now and you could be on your way to Santa Clara for the most unforgettable weekend of the year.

Limit: Daily one entry is allowed per eligible person. The minimum age limit to enter the giveaway is 21.

How to Enter in Bud Light Super Bowl LX All Access Sweepstakes:

Entrant can enter in both entry periods by following same entry method:

• Entry Period 1: 12/01/25 to 01/26/26
• Entry Period 2: 01/27/26 to 02/08/26

(a) Coaster (QR Code Entry)

During the Sweepstakes Period, use your smartphone or other web-enabled device to scan the QR code on the Sponsor’s “Super Bowl LX – Play Football Squares on Gameday” coaster at participating retail locations. You will be directed to budlight.com/FootballSquares, where you must follow the online instructions and submit the entry form. Playing “Football Squares” is not required to enter.

(b) Facebook Entry

Entry 1: During the Sweepstakes Period, find Sponsor’s Sweepstakes posts on Facebook and comment using the hashtags #BudLightSBLX and #Sweepstakes. A chatbot will prompt you in Facebook Messenger to complete and submit the entry form.

Entry 2 (Referral Bonus): Share your unique Sweepstakes link with up to five (5) friends who are 21+. For each friend who clicks your link and submits an entry, you will receive one (1) additional entry.

(c) Instagram Entry

Entry 1: During the Sweepstakes Period, find Sponsor’s Sweepstakes posts on Instagram and comment with #BudLightSBLX and #Sweepstakes. A chatbot will prompt you in Instagram Messenger to complete and submit the entry form.

Entry 2 (Referral Bonus): Share your unique Sweepstakes link with up to five (5) friends who are 21+. For each friend who enters through your link, you will receive one (1) additional entry.

(d) Internet Entry

During the Sweepstakes Period, visit budlight.com/SuperBowlLXAllAccess and follow the online instructions to complete and submit the entry form.

(e) QR Code Facebook Entry

Entry 1: Scan a Promotional QR code and visit budlight.com/SuperBowlLXAllAccess. Click the “Enter on Facebook” tile to activate the chatbot in Facebook Messenger and submit the entry form.

Entry 2 (Referral Bonus): Share your unique link with up to five (5) friends who are 21+. Each valid friend entry earns you one (1) additional entry.

(f) QR Code Instagram Entry

Entry 1: Scan a Promotional QR code and visit budlight.com/SuperBowlLXAllAccess. Click the “Enter on Instagram” tile to activate the chatbot in Instagram Messenger and submit the entry form.

Entry 2 (Referral Bonus): Share your unique link with up to five (5) friends who are 21+. Each valid friend entry earns you one (1) additional entry.

(g) Radio Entry

During the Sweepstakes Period, listen for on-air instructions. Send a DM to Bud Light with the keywords “Bud Light Super Bowl LX” or “All Access” and complete the chatbot prompts to submit your entry.

(h) Product Packaging QR Code Entry

During the Sweepstakes Period, scan the QR code on select Bud Light packaging at participating stores in California. You will be directed to budlight.com/SuperBowlLXAllAccess to complete and submit the online entry form.

Bud Light Super Bowl LX Ticket Giveaway Winner Selection:

Entry Period 1 – Random Drawings:

On or about January 27, 2026, the Sponsor will select one potential winner in each of seven random drawings from all eligible Entries, divided by geographic region (including one nationwide drawing for the 50 U.S. states and D.C.).

Entry Period 2 – Winner Selection:

Each prize has a randomly assigned “Award Time.” The first eligible entrant to play on or after that time will be selected as the potential winner of the assigned prize.

Bud Light Super Bowl LX Sweepstakes Prizes:

Entry Period 1 – Trip Prize (Value: $12,000 each)

For each of the following state groups, one winner will receive a 4-day trip for 2 adults (21+) to Super Bowl LX in Santa Clara, CA, which includes:

• $1,500 for travel expenses
• Hotel accommodations
• Two tickets to the “Bud Light Super Bowl LX Concert” (2/6/26)
• Two tickets to Super Bowl LX (2/8/26)

State groups included:

• CT, DC, DE, MA, MD, ME, NH, NJ, NY, PA, RI, VA, VT
• AL, FL, GA, MS, NC, SC, TN
• AR, LA, NM, OK, TX
• IL, IN, KY, MI, OH, WI, WV
• CO, IA, ID, KS, MN, MO, MT, ND, NE, SD, WY
• AK, AZ, CA, HI, NV, OR, WA
• Fifty (50) United States & DC (nationwide pool)

Entry Period 2 – Instant Win Prizes

• 200 winners will each receive a $50 pre-paid digital gift card