BEHR Color of the Year Giveaway – Win $50000 in Cash!

Color Your World. Change Your Life.

BEHR is unveiling the Color of the Year for 2026—and along with it, a once-in-a-lifetime opportunity to reimagine your future. With bold color comes bold rewards, and this year, one lucky winner will walk away with $50,000 in cash to transform their life in whatever way they choose.

Whether you're dreaming of a jaw-dropping home renovation, funding your passion project, traveling the world, or simply giving your space a fresh new energy, this sweepstakes is your blank canvas. It’s not just about paint—it’s about possibility.

Celebrate the beauty of color and the power of transformation. No purchase is necessary, and the entry takes just moments—but the reward could change everything. Let your imagination run wild, because with $50K on the line, anything is possible.

Color is powerful. This time, it could be priceless.

Limit: Each participant can submit only one entry during the promotion period. Entrant must be at least 18 years old or older at the time of entry.

How to Enter in Behr 2026 Color of The Year Sweepstakes:

To enter the BEHR 2026 Color of the Year Sweepstakes during the Promotion Period (July 30 to August 13, 2025), purchase any BEHR product in-store or online and retain your receipt.

Then visit behr.com/2026COTYsweepstakes, complete the registration form with your full name, valid email address, and social media username, upload a copy of your receipt, and follow Behr on Instagram (@behrpaint) or TikTok (@behr). All fields must be completed for your entry to be valid.

Alternate Method of Entry (No Purchase Necessary):

Hand-print your full name, mailing address (no P.O. boxes), phone number, and email address on a 3”x5” card and mail it in a first-class, properly stamped envelope to:

U.S. Residents: BEHR 2026 COLOR OF THE YEAR SWEEPSTAKES ENTRY, 8429 Lorraine Road, Box 146, Lakewood Ranch, FL 34202

Canadian Residents: BEHR 2026 COLOR OF THE YEAR SWEEPSTAKES ENTRY, P.O. Box 30511 Oshawa ON L1J 8L8

Behr Color of The Year $50000 Cash Sweepstakes Winner Selection:

One grand prize winner will be selected randomly on or about August 25, 2025 from all eligible entries received during the promotion period.

Behr 2025 Color of The Year Sweepstakes Prizes:

One grand prize winner will win $50000 cash.