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Sony x Holland America Sweepstakes – Win an Alaska Cruise & Alpha Camera Kit

Explore the majestic wilds of Alaska—through your own lens. Sony and Holland America Line have joined forces to bring you the Sony Electronics – Cruise on Holland America Sweepstakes, your exclusive chance to win an extraordinary escape where technology meets timeless beauty.
Set sail on a 7-day luxury cruise to Alaska aboard a world-class Holland America ship. Experience panoramic coastal views, towering glaciers, and untouched wilderness as you travel through some of the most breathtaking regions in North America. From serene fjords to the vibrant ports of Juneau and Ketchikan, this voyage is packed with wonder at every turn.
But that’s not all—you'll also receive a professional Sony Alpha camera kit, including the cutting-edge α7R V full-frame mirrorless camera and a premium Sony FE 70–200mm f/2.8 GM OSS II lens. This elite gear package empowers you to capture crisp wildlife shots, sweeping landscapes, and once-in-a-lifetime moments in stunning 61MP detail.
Whether you're a seasoned photographer or an explorer with a creative spark, this is your chance to embark on a luxury cruise and document your own epic journey with professional Sony tools in hand.
Enter now and let Alaska's raw beauty become your canvas. Discover. Cruise. Create.
Limit: Each participant may enter once per method—one entry via Social Media and one entry via Website—during the Sweepstakes Period. The minimum age required to enter the giveaway is 21.
How to Enter in Sony Electronics – Cruise on Holland America Sweepstakes
There are two ways to enter during the Sweepstakes Period:
1. Social Media Entry (Instagram)
To enter via Instagram, post what you consider your best photo on your public Instagram account. In the caption, you must tag both @sonyalpha and @hollandamericaline, and include the hashtags #AlphaHALcruise and #SweepstakesEntry. Once posted with the required tags and hashtags, your Submission will earn you one entry into the Monthly Prize drawings and one entry into the Social Prize drawing.
2. Website Entry
To enter online, visit alphauniverse.com/AlphaHALCruise-sweepstakes and complete the entry form with your first and last name, email address, and zip/postal code.
Sony Alaska Cruise Giveaway Winner Selection:
Monthly prize winner will be selected randomly on or about July 9, 2025, August 6, 2025, September 8, 2025, and October 7, 2025.
Social prize winner and grand prize winner will be selected on or about October 7, 2025.
Sony Holland America Sweepstakes 2025 Prizes:
One Grand Prize winner will win:
- One Sony Mirrorless Camera (Model #: ILCE-7RM5) – $3,899.99
- One Sony Lens (Model #: SEL70200GM2) – $2,799.99
- One Sony Lens (Model #: SEL2470GM2) – $2,299.99
- One Holland America Alaskan 7-Day Cruise Voucher for two – $3,222.00
(ARV: $12,221.97)
One Social Prize winner will win:
- One Sony Mirrorless Camera (Model #: ILCE-7RM5) – $3,899.99
- One Sony Lens (Model #: SEL70200GM2) – $2,799.99
- One Sony Lens (Model #: SEL2470GM2) – $2,299.99
- One Holland America Alaskan 7-Day Cruise Voucher for two – $3,222.00
(ARV: $12,221.97)
Four Monthly Prize winners will each win:
- One Sony WH-1000XM5 Wireless Noise Canceling Headphones (Model #: WH-1000XM5) – $399.99
(ARV: $399.99 each)
Total ARV of all prizes: $26,043.90