Boohoo and PrettyLittleThing, and Nasty Gal have agreed to resolve three class action lawsuits challenging false sales by paying up to $4.75 million. This settlement will benefit the California individuals who purchased since 9th April 2016 on the Boohoo website, since 19th May 2016 on the PrettyLittleThing website and since 1st March 2017 on the Nasty Gas website.
Settlement Website: BoohooCAPricingSettlement.com
Objection Deadline: 11/28/2022
Exclusion Deadline: 11/28/2022
Claim Form: Class members don’t need to submit any claim form to benefit from the settlement. The gift card benefit will be offered automatically to class members who do not specifically exclude themselves.
Final Hearing Date: 12/19/2022
Settlement Amount: $4.75 million
Potential Claim Amount: One or more $10 gift cards including free shipping valued at $7.28, thus offering a cumulative value of $17.28.
Proof Of Purchase: Proof of purchase is not applicable
PrettyLittleThing, BooHoo, and NastyGal are online shopping platforms offering trendy fashion accessories. They might use reference prices during product advertising. However, three class action lawsuits have been filed against the fashion companies claiming that the reference prices weren’t regular or original. Class members pointed out that the website’s reference prices were inflated intentionally to dupe customers into thinking they have bagged a good deal. This caused customers into spending money that they wouldn’t have spent otherwise for purchasing items they wouldn’t have purchased otherwise and/or for spending more for items they would have if there wasn’t any deceptive marketing.
As per the plaintiffs in the three false sale class action lawsuits, this scam violated California consumer protection laws. The defendants have agreed to pay up to $4.75 million for resolving these charges despite not admitting to any wrongdoing. Attorneys’ fees, administrative costs, court costs, and other settlement-related expenses will be paid from the cash fund for the settlement.
