Express your selfie to win a trip to an NFL Game

Difficulty Level : Moderate ( 3 out of 5 ) Want To See Your Favorite NFL Team In Action? If yes, then go to www.expressyourselfie.ca and upload an eligible selfie of you wearing a New Era / NFL cap. Upon doing so, you’ll get a chance to win an all expense paid trip for 2 to an NFL game in the city of your choice! What’s more, 7500 instant prizes are also up for grabs which include NFL Shield 950 Snapback Caps, Push Pull New Era/NFL Water Bottles and New Era/NFL Drawstring Bags! So, express your selfie now to win these awesome prizes.

Eligibility: Participants must be over the age of majority in their province/territory of residence at the time of entry.

Limit: Only one entry is allowed per person per “NFL week” which runs from each Thursday to Wednesday during the contest period.

There are four ways to enter, and each of the following are considered to be one entry.

1) Visit www.expressyourselfie.ca, complete an entry form and upload a selfie of you with a New Era NFL cap to get one ballot into the Grand Prize draw and one digital scratch play.

2) Go to www.expressyourselfie.ca, complete an entry form and upload a selfie of you with a New Era NFL cap at a participating Lids retail store (a “Lids Store”) in front of the Contest ‘Mirror Cling’ within the Store to get three ballots into the Grand Prize draw and one digital scratch play.

3) Go to a Lids Store, buy a New Era NFL cap, take a selfie of you with the cap in front of the ‘Mirror Cling’ and holding the receipt showing proof of purchase of the cap and then upload the selfie at www.expressyourselfie.ca and complete the entry form to get five ballots into the Grand Prize draw and one digital scratch play.

4) Write a minimum 100-word handwritten original essay on topic “Why I want to go to an NFL game of my choice” and mail it in a postage stamped envelope to New Era Express Your Selfie Contest Entry c/o Tate Interactive, 19-5100 South Service Road, Burlington, ON, L7L 6A5. Remember, to include your full name, age, province, postal code and email address in mail-in entries and it must be received by 10th of October 2014.

Note: Each photo entry or essay must be unique.

Participants who enter by mail will get a link to a digital scratch play in their email, whereas who upload an entry to the website will immediately receive a digital scratch play after submitting their entry. Participants must scratch the digital scratch play on the screen for a chance to win an Instant Win Prize.

A total of 7500 instant prize winners will be randomly selected to win a New Era NFL cap or accessory with values ranging from approximately $10.99 to $36.99.

Instant Win Prizes:

2000 NFL Shield 950 Snapback Caps (ARV of each cap: $36.99)
4000 Push Pull New Era/NFL Water Bottles (ARV of each bottle: $10.99)
1500 New Era/NFL Drawstring Bags (ARV of each bag: $14.99)

Grand Prize:

One lucky grand prize winner will receive two tickets to an NFL game played in the United States during the 2014 NFL regular season between NFL Week 9 (Beginning on November 3, 2014) and NFL Week 17 (Beginning on December 28, 2014) of the winner’s choice.

The prize package also includes free 2-night hotel accommodation for two, round trip economy airfare for two, ground transportation and $500 CAD cash spending money.

The ARV of the grand prize is $4900.