Palmer’s Stretch Mark Litigation Settlement Over False Ad

Palmer’s Stretch Mark Litigation Settlement

Palmer’s is a trusted name in the skin and hair care industry that offers affordable products formulated with the richest and most luxurious natural ingredients. Despite being a known household name, Palmer has been alleged by plaintiffs in a class-action lawsuit to engage in a false and misleading advertisement. Some of its products are marketed as “for stretch marks” and “help reduce the appearance of stretch marks” which according to the plaintiffs do not have a factual base.

The defendant has denied all the allegations brought ahead by the plaintiffs and contends that its product labeling is accurate. They have also denied any liability as they do not believe that any member of the settlement class suffered any injury from the usage of the products in question. The court has not decided on whether the case shall go in favor of the plaintiff or the defendant but both the involved parties have agreed to a settlement for avoiding the expenses and uncertainties associated with ongoing litigation. The settlement will also help the class members enjoy compensation sooner than going the normal route with a trial.

Class members can either fill out the claim form online or print and mail it to the settlement administrator. The Class counsel has not received any compensation for the services rendered by them in this case. They might apply to the court for an award ranging up to $1000000 for paying their attorney’s fees and related expenses. The named class representative might also apply to the court for a Class Representative Service Award of up to $3000 to compensate them for the time, effort, and risks undertaken in pursuing the litigation. An application will be filed by the Class representative and her lawyers with the court either on or before 14th June 2022 in support of their application for the attorney’s fees and related expenses and the class representative service award. The last date for objecting to or excluding from this class action settlement is 13th June 2022.

Eligibility For Making Claim: For this settlement, class members constitute all persons who purchased for personal use and not for resale between 31st December 2016 and 15th march 2022 in the United States any of the following products manufactured, distributed, or sold under the brand name “Palmer’s” that stated “for stretch marks” or “helps reduce the appearance of stretch marks” on the labels, including “Palmer’s Massage Lotion for Stretch Marks,” “Palmer’s Massage Cream for Stretch Marks,” and “Palmer’s Tummy Butter for Stretch Marks.”

Potential Claim Amount: Settlement Class Members can either choose Tier 1 or Tier 2 benefits subject to further reductions or adjustments:

  • Tier 1. Settlement Class Members who choose to fill out the Claim Form for Tier 1 without any proof of purchase can recover up to a maximum of $3.00 per Unit for up to two Units or $6.00 per Household.
  • Tier 2. Settlement Class Members who choose to fill out the Claim Form for Tier 2 and can submit a valid Proof of Purchase can recover the full purchase price per Unit for up to five Units.

Multiple Claims submitted from the same household will be treated as a single claim for the Proof of Purchase requirements. Further adjustments can be made by the settlement administrator depending on the specific number of valid claims.

Settlement Website:
Claim Form: Online Claim Form
Deadline For Submitting Claim: The last date for submitting the claim forms online or postmarking it is 13th June 2022 at 11:59 p.m. Central Time.
Final Hearing Date: The final approval hearing has been scheduled for 23rd June 2022. If the settlement receives the approval of the court and there are no appeals, then the benefit payments will be distributed among class members 60 days after completion of the claim period. No benefit payments shall be issued if the court doesn’t approve the settlement or if it is overturned on appeal.
Settlement Amount: $3000000