Dole's Celebrate Super Heroes Contest

Difficulty Level : Moderate ( 3 out of 5 )

Dole is looking for superheroes of all kinds to enter the Celebrate Super Heroes Contest for a chance to earn a $1,000 scholarship to put toward the winners' favorite community or charitable initiative. Participants must tag Dole and use the campaign hashtags #CelebrateSuperHeroes and #Contest on Instagram and Twitter, or comment on Facebook, to be eligible. They must also share how their healthy superpower helps others, their family, or their community, and tag Dole and use the campaign hashtags #CelebrateSuperHeroes and #Contest.

Limit: The age of the entrant must be at least 18 years old or older as of the date of entry.

Contest Entry Period: Begins at or about 09:00:00 AM ET on March 28, 2022, and ends at 09:00:00 PM ET on September 10, 2022.

• Heroes of the Mind: Begins at or about 09:00:00 AM ET on March 28, 2022, and ends at 09:00:00 PM ET on May 8, 2022.
• Heroes of the Soul: Begins at or about 09:00:00 AM ET on May 9, 2022, and ends at 09:00:00 PM ET on June 19, 2022.
• Heroes of the Heart: Begins at or about 09:00:00 AM ET on June 20, 2022, and ends at 09:00:00 PM ET on July 31, 2022.
• Heroes of the Home: Begins at or about 09:00:00 AM ET on August 1, 2022, and ends at 09:00:00 PM ET on September 10, 2022.

How to enter

Method #1 Entering via Instagram: Users will be able to nominate themselves by posting a photo, tagging the brand, including a caption, and using the campaign hashtag(s). You will be required to log in to Instagram and accept the Instagram permissions. You will be asked to use the Instagram application on your mobile device to snap and upload photos. Users will be required to post “original posts” (i.e., posts they make directly on their account vs. “commenting” on another user’s post). Along with your photo (accepted file formats JPG, PNG, GIF) users will need to tag @dolepics, and use the unique campaign hashtag #CelebrateSuperHeroes and the hashtag #Contest (mandated by Instagram). Entrants must have a public account to be entered. For the caption of each submitted photo, enter an appropriate descriptive text along with the hashtag “#CelebrateSuperHeroes,".

Method #2 Entering via Twitter: Users will be able to nominate themselves by posting a photo, tagging the brand, including a caption, and using the campaign hashtag(s). You will be asked to use the Twitter application on your mobile device to snap and upload photos. Users will be required to post “original posts” (i.e., posts they make directly on their account vs. “commenting” on another user’s post). Along with your photo (accepted file formats JPG, PNG, GIF) users will need to tag @doletweets, and use the unique campaign hashtag #CelebrateSuperHeroes, and the hashtag #Contest. Entrants must have a public account to be entered. For the caption of each submitted photo, enter an appropriate descriptive text along with the hashtag “#CelebrateSuperHeroes,”.

Method #3 Entering via Facebook: Users will be asked to comment on the approved promotion post by Dole. The user will then be able to post a photo and comment tagging the brand, including a caption, and using the campaign hashtag(s). You will be asked to use the Facebook application to snap and upload photos. Users will be required to post “original posts” (i.e., posts they make directly on their account vs. “commenting” on another user’s post). Along with your photo (accepted file formats JPG, PNG, GIF) users will need to tag @dole, and use the unique campaign hashtag #CelebrateSuperHeroes, and the hashtag #Contest. Entrants must have a public account to be entered. For the caption of each submitted photo, enter an appropriate descriptive text along with the hashtag #CelebrateSuperHeroes.

Judging

Begins on March 28, 2022, and ends on September 11, 2022. The judging panel, selected by the Sponsor, will score each Entry up to the maximum amount of points allowed. Judging will be based on the following criteria:

• Meaningful Story: who or what their superpower helps, their impact on the community (50%);
• Image: quality of image, creativity, how they show their superpower (25%);
• Mandatories: use of campaign hashtags and tags Dole (25%).

Prize

A total of 9 prizes will be awarded during the Promotion. Every 6 weeks there will be 2 winners chosen. Of the 8 winners, one will be chosen as the Grand Prize winner at the end.

8 campaign pulse winners will receive a check for $1,000.00 The ARV of each Campaign Pulse Prize is $1,000.00

CONTEST GRAND PRIZE: 1 Contest Grand Prize will be awarded, an additional check for $2,000.00 The ARV of the Grand Prize is $2,000.00. The ARV of all Promotion Prizes is $10,000.00